About us
We are Roei and Adi, 25 years old, and the owners of Groovim.We are Libby's parents, and live in Jerusalem, where we studied education and social work.We LOVE Israel, with all its colors, diversity and joy.After much thought and focusing on our shared love for the country, we established Groovim - a home for Israeli socks, that are colorful, happy and most importantly - made in Israel 💙
The Factory
We produce the socks in a fusion of Arab-Jewish cooperation in a charming and family-owned factory located in the north of the country, near Yodfat.
Yusuf, who previously worked as a machine technician in a closed sock factory, decided to continue the business and open his own place for knitting socks in Israel. And today Yusuf's factory is the main factory for the production of socks in Israel.
From the first moment we arrived at the factory we realized how much love is involved in the process of making socks, and we knew we had come to the right place. All the socks in the factory are knitted with a lot of love and from the highest quality materials, so that you get high quality, colorful and happy socks.